Tuesday, September 7, 2010

The IDEO Experience

In class we watched a circa 1999 Abc news program about IDEO and their 'Deep Dive' process. Let me just say this is a classic example that fun in the workspace is an outlet for creativity. When the IDEO team gets in their 'Deep Dive' brian-storming mode its very interesting what happens. I really liked their rules during the 'Deep Dive'. For instance they can only have one conversation at a time or go for quantity with no editing. Just these rules alone encourage so much creativity. I will apply the 'Deep Dive' process to my photography later to see what I come up with.

Max

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